Final answer:
The items under Section 2: Business Operations (strategic planning) of a business plan are Services offered, Expected referral sources, Target market, and SWOT Analysis. The exception is Services offered.
Step-by-step explanation:
The correct answer is A. Services offered. Section 2 of a business plan, which focuses on Business Operations (strategic planning), typically includes the following items:
- Services offered: This includes a description of the products or services that the business offers.
- Expected referral sources: This refers to the potential sources from which the business expects to receive referrals or recommendations.
- Target market: This involves identifying and analyzing the specific group or audience that the business aims to serve or sell its products/services to.
- SWOT Analysis: This is an assessment of the business's strengths, weaknesses, opportunities, and threats.
Therefore, the answer options B, C, and D are all items included under Section 2 of a business plan, while option A (Services offered) is not.