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All of the following are items under Section 2: Business Operations (strategic planning) of a business plan except:

A. Services offered
B. Expected referral sources
C. Target market
D. SWOT Analysis

User Aicha
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1 Answer

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Final answer:

The items under Section 2: Business Operations (strategic planning) of a business plan are Services offered, Expected referral sources, Target market, and SWOT Analysis. The exception is Services offered.

Step-by-step explanation:

The correct answer is A. Services offered. Section 2 of a business plan, which focuses on Business Operations (strategic planning), typically includes the following items:

  1. Services offered: This includes a description of the products or services that the business offers.
  2. Expected referral sources: This refers to the potential sources from which the business expects to receive referrals or recommendations.
  3. Target market: This involves identifying and analyzing the specific group or audience that the business aims to serve or sell its products/services to.
  4. SWOT Analysis: This is an assessment of the business's strengths, weaknesses, opportunities, and threats.

Therefore, the answer options B, C, and D are all items included under Section 2 of a business plan, while option A (Services offered) is not.

User Marko Tunjic
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