Final answer:
Gaining commitments from organizational members to reach management's goals is known as leading, one of the four primary functions of management alongside controlling, organizing, and coordinating.
Step-by-step explanation:
Gaining commitments from organizational members to achieve management's goals is leading. This managerial function involves inspiring and motivating employees to work towards the organization's objectives and involves clear communication and interpersonal skills. It's not to be confused with controlling, which is about monitoring performance and making adjustments; organizing, which is related to structuring resources and tasks; or coordinating, which deals with aligning activities and ensuring they are in sync.