Final answer:
In cases where ethical principles contend with one another, the counselor should consult with a supervisor or colleagues to navigate the complex situation and find an ethical resolution.
Step-by-step explanation:
When ethical principles are in conflict, the counselor should not prioritize principles that align solely with their personal values, nor should they resolve the conflict on an ad hoc basis, such as flipping a coin. Instead, the ethical approach is to seek consultation. The best action is to consult with a supervisor or colleagues for guidance on how to resolve the ethical dilemma. In this way, the counselor can make an informed decision that maintains professional integrity and adheres to the ethical standards of the profession.
Given Sir William David Ross's insight on pluralistic competing duties, counselors recognize that ethical dilemmas often involve complex situations where multiple prima facie duties must be weighed and considered. Counselors must navigate these situations with sensitivity to all involved parties, reference to professional ethical guidelines, and possibly create a new understanding among the parties involved to find a resolution.