Final answer:
Bias in media coverage is prevalent due to targeting specific audiences and the consolidation of media ownership affecting the breadth of perspectives. Bias can alter political outcomes by shaping public opinion and influencing voter preferences.
Step-by-step explanation:
Why Bias is Common in Media Coverage
Bias is common in media coverage because media outlets often cater to specific audiences that hold particular political or ideological viewpoints. Given the competitive nature of media, maintaining viewership or readership can lead to emphasizing stories or using framing techniques that align with the biases of their target audience. Additionally, the consolidation of media ownership may result in a narrower perspective being presented as companies might push agendas that align with their interests or the interests of their advertisers.
How Bias Can Change Political Outcomes
Media bias can significantly change political outcomes by shaping public perception and informing voter opinions. Through selection of stories, omission of details, or framing of events, the media can magnify specific points of view while downplaying or ignoring others. This selective coverage can influence the electorate, potentially affecting the results of elections and the direction of public policy.