Final answer:
The company is conducting a SWOT analysis, which helps identify internal strengths and weaknesses and external opportunities and threats for strategic planning.
Step-by-step explanation:
The type of business analysis that a company is conducting when it identifies its internal strengths and weaknesses and its external opportunities and threats is known as SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This analysis helps organizations in strategic planning to effectively identify and leverage their core competencies while also recognizing areas that require improvement and external factors that could impact their position in the marketplace. It is distinguished from other types of analysis such as cost/benefit analysis, which compares the sacrifices and gains associated with different decisions to help in decision making, or strengths-based management, which focuses on maximizing an individual's strengths within an organization.
The type of business analysis that the company is conducting is called SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. This analysis helps the company to identify its internal strengths and weaknesses, such as efficient processes or outdated technology, and its external opportunities and threats, such as new market trends or intense competition.