Final answer:
A. provide the customer.
A business's brand promise is the unique value and consistent experience that they intend to provide to the customer, which includes intangible differentiators like satisfaction guarantees or reputation for quality.
Step-by-step explanation:
A business's brand promise is what the business intends to provide the customer. This statement encapsulates the unique value proposition and the consistent experience that the customer can expect when engaging with the company's products or services.
A brand promise goes beyond the functional benefits of a product and touches upon the intangible aspects that differentiate a product in the marketplace, such as a guarantee of satisfaction, a reputation for high quality, or services like free delivery.
While trademarks are related to the identification of a business's products, and a company might sell to the target market or name its product, these actions are distinct from the brand promise itself, which is about fulfilling a commitment to the customer.
A business's brand promise is what the business intends to provide the customer. It is a statement or commitment made by the business to deliver a specific value or benefit to its customers. The brand promise sets the expectations for customers and helps establish the business's reputation and credibility.