Final answer:
Linda can expand her customer-community by making new connections, building knowledge about the community, clearly stating intentions, finding commonalities for relationship building, reflecting on her work, and using social networks for professional connections.
Step-by-step explanation:
Linda is interested in taking her business to the next level by building her customer-community beyond her physical business location. To achieve this, Linda should consider several strategies:
Making new connections and expanding her network to increase the number of opportunities available.
Building knowledge about the community she is working with, including understanding its history and building networking skills.
Clearly stating her intentions to potential partners or members of the community to align on objectives and goals.
Finding commonalities to connect with people and build relationships, while being adaptable to unexpected situations.
Reflecting on her work and engaging in dialogues with others to ensure a comprehensive and inclusive approach.
Utilizing social networks like LinkedIn for professional connections and other platforms that support community engagement.
By leveraging these strategies, Linda can foster stronger communication relationships with community members and other key actors, promoting community-wide change and successful expansion of her customer-community.