Final answer:
The CEO would want executives to create operational plans to initiate the firm's strategic plans, linking long-term goals with daily functions.
Step-by-step explanation:
As a first step to help implement her firm's strategic plans, the CEO of a business firm would want marketing, manufacturing, and finance executives to develop clear and appropriate operational plans. An operational plan is a detailed outline of how a company will meet its objectives, effectively providing a link between strategic goals and the day-to-day activities needed to achieve those goals. It covers aspects such as budgets, forecasts, schedules, and resource allocation. Whereas command-and-control policies apply universally to producers, operational plans are customized to each business's strategic objectives, guiding internal operations and preparing for execution.