Final answer:
McDonald's increased value for their owners in the breakfast market through known business efficiencies and product consistency, attracting customers seeking convenience and reliability, resulting in substantial revenue streams.
Step-by-step explanation:
McDonald's created value for their owners in the breakfast market through strategic business practices known as 'McDonaldization,' which includes efficiency, predictability, calculability, and control. This operational model allowed McDonald's to serve breakfast to consumers looking for quick, predictable, and reasonably priced morning options. By doing so, they tapped into a new market, expanded their product line, and added another time of day to attract customers. Moreover, the standardized nature of their products means that customers know exactly what to expect, regardless of location. This reliability can lead to increased customer loyalty and, consequently, steady or growing revenue streams, which is beneficial for the owners. Furthermore, McDonald's ventured into offering breakfast during a time when there were fewer fast-food breakfast options, establishing early dominance in this market segment.