Final answer:
The CEO of Chrysler Corp. acting on TV to address the recall issues is playing the role of a spokesperson, which involves being the public face of the company during critical times.
Step-by-step explanation:
When the CEO of Chrysler Corp. appears on TV to explain the company's actions in response to a recall, he is playing the role of an E. spokesperson. This involves communicating important information to the public, building trust, and addressing problems and concerns that affect the company's image and customer relationships. The CEO's presence on TV demonstrates accountability and transparency, which are crucial for maintaining customer loyalty and confidence.