Final answer:
A firm can build a brand that improves recruiting by developing a positive organizational culture and emphasizing the importance of human capital, which includes continuous training and development, investment in technology, and fostering a more educated workforce.
Step-by-step explanation:
The primary way that a firm builds a brand that improves recruiting efforts is by developing a positive organizational culture. This encompasses creating an environment that values employees, fosters their growth, and offers them meaningful work. Additionally, bureaucracies investing thoughtfully in human capital is essential not only during the recruitment process but also throughout an employee's tenure, by providing continuous training and development.
It is important for a firm to also focus on investing in technology, and fostering a more educated workforce. These factors, combined with competitive salaries and attractive benefits, contribute to creating a stable and market-oriented economic climate that can attract and retain employees, especially among millennials and Generation X, who demand more than just job security.