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What survey issue is this an example of?

Oreos
50% eat their Oreos whole
18% twist the halves apart
15% dunk them
The rest smash them or add them to another dessert.
10% have seen a ghost
27% skip ahead to find out what will happen in a book
7% have flossed their teeth with a hair
However, Kanner gives no information on how these results were obtained.

User Barbsan
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1 Answer

7 votes

Final answer:

The survey issue in the example is a lack of validity due to insufficient methodological transparency. This undermines the reliability of the data and requires a detailed explanation of the survey process to rectify the issue.

Step-by-step explanation:

The example provided suggests an issue with survey validity. Validity refers to the accuracy and truthfulness of survey results. If Kanner provides no information on how survey results were obtained, there is a lack of transparency which can lead to questions on the reliability and validity of the data collected. This could indicate several potential problems, such as biased sampling, leading questions, or inadequate survey operations.

Showcasing any flaws or omissions in the methodology employed can impact how the data is interpreted and used. For social science knowledge and sociological research, the integrity of the data collection process is paramount to ensure representatives survey methods and precision in the findings. A well-structured survey, as exemplified by rigorous research like the U.S. Census or scientific marketing research such as Nielsen Ratings, is crucial for gathering accurate sociological information.

Correcting this problem would involve providing a detailed explanation of how survey responses were elicited, including the selection of participants, the questions asked, and the manner in which those questions were presented to ensure that the survey is a reliable tool for gathering data.

User Gnreddy
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7.3k points
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