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What key oral communication principle is a customer service representative using when he or she realizes different organizations use different terminology and therefore communicates with customers in clear and common terms for most of society?

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Final answer:

A customer service representative is using the principle of cultural awareness to communicate effectively with a broad audience by using common, clear terms instead of specific jargon. This ensures language proficiency and adheres to professional communication standards that accommodate a diverse customer base.

Step-by-step explanation:

The key oral communication principle a customer service representative is using, by avoiding specific terms or jargon and communicating in clear, common terms, is known as cultural awareness within rhetorical situations. This practice allows for effective communication that is accessible to a broad audience, which is crucial in customer service settings where clarity and understanding are paramount.

Effective communication in professional settings also includes enunciating clearly, using respectful language, and showing language proficiency. Adhering to professional communication and etiquette is expected, and this involves using proper language free from text speech and understanding that variations of standard English may differ across communities and professions.

Essentially, the representative is finding the commonalities to connect with customers, being willing to adapt to the unexpected, and watching for any influence that creates barriers for effective interaction. The ultimate goal is to ensure that the language used does not alienate any customers and to articulate organizational features functionally for different audiences.

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