Question

A pizza shop driver arrives at a customer's home with an order. As the customer is about to pay the driver, the customer notices that the order is wrong. Which of the following is the BEST way to correct the problem?

Answer 1

When a buyer is faced with imperfect information, a seller of goods can reassure the buyer by providing detailed product information, offering guarantees and warranties, and showcasing customer reviews and testimonials.

Step-by-step explanation:

When a buyer is faced with imperfect information, there are several ways a seller of goods can reassure the buyer. Some of these ways include:

1. Providing detailed product information: The seller can provide comprehensive information about the product, such as its features, specifications, and benefits, to help the buyer make an informed decision.
2. Offering guarantees and warranties: The seller can offer guarantees and warranties to ensure that the buyer is protected in case of any issues with the product.
3. Showcasing customer reviews and testimonials: By sharing positive customer reviews and testimonials, the seller can build trust and confidence in the buyer.

These strategies help to reduce the uncertainty and build trust between the seller and the buyer, allowing the buyer to make a more confident purchase decision.