Final answer:
Mass customization is a business model that combines the personalization of products with the efficiencies of mass production. The concept challenges traditional mass production and encourages a balance between productivity and individual consumer preferences.
Step-by-step explanation:
Mass customization is the creation of products tailored for individual consumers on a mass basis. This concept represents a shift from the traditional mass production model, which was design-led and focused on producing identical products in every location. With mass customization, businesses aim to meet individual consumer needs while still benefiting from the economies of scale inherent in mass production.
During the industrial revolution, there was a notable shift in patterns of acquisition and consumerism, marked by the advent of department stores and the standardization of consumer goods. This shift was accompanied by the development of modern marketing techniques, which created demand for these uniformly produced goods. However, the concept of individualization in consumption has gained traction, challenging the notion of standardized goods through trends such as de-McDonaldization, which promote variety and bespoke products.
Consumers today benefit from a wide array of choices, including the ability to obtain products that are customized to their preferences. The movement towards mass customization suggests a balancing act between productivity and personalization, as manufacturers and businesses continue to innovate in response to consumer demands and market competition.Mass customization is the creation of products tailored for individual consumers on a mass basis. This concept allows companies to produce goods that meet the specific needs and preferences of each customer, while still achieving economies of scale through mass production. For example, Nike offers custom-made sneakers where customers can choose the color, materials, and fit that best suit their preferences. This approach empowers consumers to have personalized products while still enjoying the benefits of affordability and convenience.