Final answer:
The ad is turned over to the production department, which finalizes the creation and assembly of the advertisement, ensuring it is ready for publication or broadcast. Flexibility during the realization phase is crucial as adjustments may be necessary.
Step-by-step explanation:
In the creative services department of a full-service agency, once the copy, layout, illustrations, and mechanical specifications of the ad have been completed and approved, the ad is turned over to the production department. The role of the production department is to bring all the elements of the advertisement together and prepare them for the final output, whether it's a printed piece, a digital advertisement, or any other form of media. This department handles the actual creation and assembly of the advertisement, ensuring that the final product is ready for publication or broadcast.
During the realization phase of this process, it's essential for designers to be flexible. Not all challenges can be anticipated, and an ability to accept changes is helpful in successfully completing the project. This might include revising the copy or layout, adjusting illustrations, or altering mechanical specifications to better suit the production needs.