Final answer:
The layout of a print ad is known as a layout or mockup, not a storyboard. A storyboard is used for visualizing the sequence of a video or film, while a print ad relies more on graphical elements and brand logos to convey its message.
Step-by-step explanation:
The statement that the layout of a print ad is known as a storyboard is false. A storyboard is typically used to outline the sequence of events in a video or a film, not a static print ad. When it comes to print ads, the arrangement and design elements are often referred to as a layout or mockup. Storyboards are particularly useful for planning out multimedia presentations, television, or film where various modes need to be considered—linguistic, visual, audio, spatial, and gestural—to understand how they will impact the audience.
In the context of advertising, storyboards are instrumental during the initial phases of creating a television commercial. A storyboard will illustrate the visual narrative of the ad scene by scene. In contrast, print ads often depend on strong graphic images and brand logos to convey a message and create brand recognition, which has become more prevalent with the development of television and changes in print advertising.