Final answer:
A potential benefit of an in-house advertising agency is greater control over advertising efforts, ensuring better alignment with company goals.
Step-by-step explanation:
One potential benefit of an in-house advertising agency is greater control. This refers to a company's ability to manage and oversee all aspects of its advertising efforts directly. An in-house agency allows for a more integrated approach, ensuring that the advertising strategy is closely aligned with the company's overall mission and objectives. Moreover, having an internal team allows for better coordination and swifter response to market changes or corporate requirements. This can be contrasted with external agencies where there may be a risk of miscommunication or a divergence in understanding the company's vision and goals.