Final answer:
The statement is false as typical direct-response agencies do have creative departments that are crucial for creating effective marketing campaigns.
Step-by-step explanation:
The statement that a typical direct-response agency does not include a creative department is false. Direct-response agencies are specialized marketing firms that focus on creating campaigns that elicit an immediate response from consumers.
These responses can be anything from a phone call to an order placement. To facilitate this, such agencies require a diverse team that includes account managers, analytics experts, and most notably a creative department.
The creative department is responsible for crafting the messaging and designing the visual elements of a campaign, ensuring that it will effectively capture the target audience's attention and prompt the desired response. This creative team typically consists of creative directors, copywriters, graphic designers, and other specialists who collaborate to produce the compelling content needed for direct-response advertising.