Question

Diva Boutique, located in Manhattan, relies on external advertising agencies for its advertising needs, but due to its growing global presence, it is now worried that using external agencies may lead to inconsistency in delivery of its brand image. It also wants to maintain tighter control over its advertising and promotional activities. Which of the following advertising agencies should it adopt?

A. Collateral service agency
B. Buzz marketing agency
C. In-house agency
D. Centralized agency
E. Creative boutique

Answer 1

Diva Boutique should adopt an in-house advertising agency to maintain a consistent brand image and have tighter control over advertising and promotional activities, tailored to their specific branding needs.

Step-by-step explanation:

The Diva Boutique in Manhattan, currently expanding and concerned with maintaining a consistent brand image, would benefit most from establishing an in-house advertising agency. Unlike external agencies, an in-house agency allows a company to exercise tighter control over the creative process and ensures that the brand's narrative remains cohesive across all advertising and promotional activities. This internal team can focus exclusively on Diva Boutique's branding, creating a unified message that correlates with the company's values and vision, reflecting a level of synergy similar to the integrated branding efforts described in Naomi Klein's 'No Logo' and the example of Miller beer advertising.