Final answer:
The statement is true; the advertising department develops the promotional budget, but the overarching marketing department has the final say on fund allocation to align with the company's strategic goals.
Step-by-step explanation:
The statement that while the advertising department develops the promotional budget, the final decision on allocating funds is usually made by the overall marketing department is True.
Typically, the advertising department is responsible for creating a budget that outlines the necessary funds for promotional activities. However, the marketing department encompasses a broader range of functions, including advertising, promotions, sales, and product development. They oversee how the budget aligns with the overall marketing strategy and objectives of the company. The marketing department usually has the final say on how the funds are allocated to ensure that all aspects of marketing work together cohesively towards the company's goals.