Final answer:
The claim that account representatives will become obsolete due to direct communication between agencies and clients is false. Account representatives remain essential for effective relationship management, strategic planning, and ensuring client needs are met.
Step-by-step explanation:
The statement that the role of account representatives is likely to disappear as agencies and their clients are beginning to liaise directly with each other is false. Account representatives play a crucial role in managing relationships between agencies and their clients. They serve as the point of contact and are responsible for understanding the needs of clients and communicating them effectively to the agency's team. Additionally, account representatives help in strategic planning, campaign management, and problem-solving. In the complex landscape of advertising and marketing, these roles are not easily replaced by direct liaising. Moreover, with the increasing amount of specialization and the variety of services offered by agencies, the role of an account representative becomes even more crucial in ensuring that all client needs are met efficiently and effectively.