Question

Which of the following describes a limitation associated with the decentralized organizational structure for advertising?

A. Brand managers are often overqualified and tend to feel superior to product managers.
B. Brand managers are typically from non-management backgrounds.
C. Brand managers do not devote enough attention to short-term planning and administrative tasks.
D. Brand managers often end up pompeting for management attention, marketing budgets, and other resources.
E. Brand managers typically rely on intuition and often jeopardize the creative activities of the advertising agency.

Answer 1

A limitation associated with a decentralized organizational structure for advertising is that brand managers often compete for management attention, marketing budgets, and other resources, as described in option D.

Step-by-step explanation:

The question is asking which of the following describes a limitation associated with a decentralized organizational structure for advertising. Among the options given, brand managers often end up competing for management attention, marketing budgets, and other resources is a limitation that is commonly associated with decentralized structures.

In a decentralized organizational structure, multiple managers or teams may have their own budgets and decision-making authority within the overall organization. This can lead to conflicts as brand managers vie for a limited pool of resources and management support. Large advertising budgets and established brand names, like those of Coca-Cola or Pepsi, can further contribute to competition within the organization, as managers work to match the success of these well-known brands.

Thus, option D correctly describes the limitation: Brand managers often end up competing for management attention, marketing budgets, and other resources in a decentralized organizational structure.