Final answer:
An agency with integrated marketing capabilities can indeed address all audiences with a cohesive brand message, which is true. This consistent messaging across various platforms helps reinforce brand recognition and affects consumer behavior.
Step-by-step explanation:
The statement that an agency with integrated marketing capabilities can create a single image for the product or service and address everyone, from wholesalers to consumers, with one voice is true. Integrated marketing communications (IMC) enables a company to send a consistent message across a variety of channels to build a cohesive brand image. This approach leverages synergistic marketing practices, highlighted by Naomi Klein in her critique of corporate power and advertising strategies. Companies aim to reach consumers through multiple touchpoints, delivering a seamless customer experience and reinforcing brand recognition. For instance, when you encounter Miller beer advertisements consistently across billboards, sports events, and half-time advertisements, the brand becomes easily recognizable, and it's clear what's available for purchase. This synergy in advertising can profoundly influence consumer behavior and drive sales.