Final answer:
Account planners work closely with the client, account executives, and media specialists to develop strategies and plans for advertising campaigns.
Step-by-step explanation:
Account planners work closely with the client as well as other agency personnel, including the account executives and media specialists. They collaborate to develop strategies and plans to meet the client's marketing and advertising goals. This involves conducting market research, analyzing consumer behavior, and understanding the client's target audience.
For example, an account planner might meet with the client to gather information about their products or services, target market, and objectives. They would then work with the account executives and media specialists to create a comprehensive advertising and marketing campaign that aligns with the client's goals.
Overall, account planners play a crucial role in ensuring effective communication and coordination between the client and the agency, helping to deliver successful advertising and marketing campaigns.