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Superagencies were formed when large advertising organizations disintegrated to form separate, more specialized individual agencies a.True b.False

User Granicus
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Final answer:

Superagencies were not formed when large advertising organizations disintegrated into separate individual agencies. This statement is false.

Step-by-step explanation:

Superagencies were not formed when large advertising organizations disintegrated to form separate, more specialized individual agencies. This statement is false. Superagencies were actually formed when large advertising organizations integrated and consolidated to create larger, more comprehensive agencies. These superagencies had the capacity to handle all aspects of advertising, including strategy, creative, media planning and buying, research, and more, providing clients with a one-stop solution for all their advertising needs.

User Tragomaskhalos
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