Final answer:
Benchmarks and weighted point evaluation methods are used to make the product selection process efficient.
Step-by-step explanation:
The purpose of benchmarks and weighted point evaluation methods is to make the product selection process as efficient as possible. Benchmarks are used to establish a standard or reference point against which other products can be compared. Weighted point evaluation methods assign weights to different criteria or attributes of a product based on their importance. By using these methods, businesses can evaluate and compare products objectively, taking into account the specific needs and preferences of their customers.