42.4k views
4 votes
Bill is the Vice President of Operations for a baseball cap manufacturer. He is responsible for making sure caps are made according to customer specifications. The function Bill performs is what part of the value chain?

A. a primary activity
B. the network
C. total delivered customer value
D. a logistical activity
E. a support activity

User Rakesh N
by
7.9k points

1 Answer

5 votes

Final answer:

Bill plays a role as a primary activity within the value chain of a manufacturer, specifically within 'Inbound Logistics' and 'Operations', which are essential for producing products that meet customer specifications.

Step-by-step explanation:

Bill, the Vice President of Operations for a baseball cap manufacturer, plays a crucial role in ensuring that caps are produced according to the specifications required by customers. The function that Bill performs is most accurately described as a primary activity within the value chain. In the context of Michael Porter's value chain framework, which is used to analyze specific activities through which firms can create value and competitive advantage, primary activities relate directly to the creation of the product, its sale, maintenance, and support to the customer post-purchase.

In Bill's case, overseeing the production process to match customer specifications falls within the realms of 'Inbound Logistics' and 'Operations', both of which are categorized as primary activities. While inbound logistics involves receiving, storing, and inventory control of input materials, operations encompass the processes of transforming these inputs into the final product form. Hence, Bill's role in operations is a fundamental part of delivering the product efficiently and to a high quality, echoing the central ethos of the manufacturer's value proposition.

User Ajinkya Patil
by
8.3k points