Final answer:
True. Follow-up is important in customer interactions because it helps to build relationships, address any remaining issues, and provide further assistance. Customers remember the beginning of an interaction, but the end can leave a lasting impression.
Step-by-step explanation:
True. Follow-up is important in customer interactions because it helps to build relationships, address any remaining issues, and provide further assistance. While customers may remember the beginning of an interaction, the end can leave a lasting impression.
For example, if a customer has a negative experience with a product or service and the company does not follow up to resolve the issue, the customer may be less likely to trust or engage with the company in the future. On the other hand, if a company takes the time to follow up and ensure customer satisfaction, it can help improve customer loyalty and the overall reputation of the business.
Overall, it is important for businesses to recognize the significance of follow-up in customer interactions and strive to provide excellent customer service from beginning to end.