Final answer:
Operations is not an example of a primary activity as identified in the generic value chain.
Step-by-step explanation:
The primary activities identified in the generic value chain include procurement, operations, outbound logistics, marketing and sales, and service.
Out of all the given options, C. operations is not an example of a primary activity. Operations refer to the activities involved in transforming inputs into finished products or services.
Procurement involves the process of purchasing raw materials and resources, marketing and sales are related to promoting and selling products, outbound logistics involves the delivery of finished products to customers, and service focuses on providing support and assistance to customers after the sale.