Final answer:
The difference between total customer value and total customer cost is the customer-delivered value (c), which indicates the perceived value of a product minus the cost to the customer.
Step-by-step explanation:
The difference between total customer value and total customer cost is customer-delivered value (C). This is a measure of the value that a customer perceives to have received from a product after subtracting the cost of acquiring that product. For example, when considering marginal utility per dollar, if an item yields more utility than another per each dollar spent, it delivers more customer value.
Furthermore, this concept links to consumer surplus, which in the context of demand curves, represents the extra benefit consumers receive when they pay less for a product than what they were willing to pay, based on the derived utility.