Final answer:
Technological development is an example of a supporting activity in the generic value chain, helping to enhance the prime functions of the business like logistics, operations, and services.
Step-by-step explanation:
An example of a supporting activity in the generic value chain is technological development. The value chain is an analytical framework that outlines the process by which businesses receive raw materials, add value to them through various processes, and eventually sell finished products to consumers.
Supporting activities, such as technological development, procurement, human resource management, and firm infrastructure, support the core activities of inbound logistics, operations, outbound logistics, marketing and sales, and service by providing necessary background support and expertise.
While inbound logistics, operations, and service can be seen as primary activities within the core of the product's journey from raw material to the end consumer, technological development is clearly in the realm of support, providing innovation and advancements that assist primary activities and enhance overall value.