Question

The nurse at the clinic where you sought treatment for a sinus infection calls you the next day to see if you are feeling better. She also asks you if you are satisfied with the clinic's service. This is an example of _____ marketing.

A. accountable
B. basic
C. partnership
D. proactive
E. reactive

Answer 1

The nurse's follow-up call for feedback and health updates exemplifies D. proactive marketing, a strategy that aims to establish long-lasting customer relationships through initiative and customer engagement.

Step-by-step explanation:

The nurse calling to inquire about a patient's health and satisfaction with the clinic's service is an example of proactive marketing. This type of marketing approach involves taking the initiative to reach out to customers before they have expressed any concerns or asked for further interaction. It is a customer-centered strategy that focuses on building long-term relationships and often leads to increased customer satisfaction and loyalty. A proactive approach contrasts with a reactive one, where a business responds only after a customer has initiated contact or a problem has emerged.