Final answer:
Quality service is the term that describes delivering an exceptional experience that surpasses customer expectations, often leading to increased loyalty and positive reputation.
Step-by-step explanation:
The term for the delivery of a positive, memorable experience that exceeds what the customer expected is B. Quality service. Quality service involves not only meeting but surpassing the expectations of customers, providing them with an experience that leaves a strong, affirmative impression of your business or brand. This often involves personalized attention, prompt and efficient service, and going the extra mile to ensure customer satisfaction. It can make the difference in customer loyalty and positive word-of-mouth for a business.