Question

Whiz-Bang Toy Company wants to build close relationships with its key customers—closely cooperating with them and helping them solve problems. Whiz-Bang also interacts regularly with these customers—sharing orders, invoices, product information, and price changes. What type of sales process would work best for Whiz-Bang Toy Company?

A. emphasis on digital self-service
B. emphasis on both personal selling and customized e-commerce
C. emphasis on order-getting
D. emphasis on telemarketing
E. emphasis on standardized e-commerce where computers exchange information

Answer 1

The best sales process for Whiz-Bang Toy Company would be emphasis on both personal selling and customized e-commerce. Regular interaction and cooperation with key customers can be facilitated through customized e-commerce, allowing for a personalized experience. L.L. Bean is an example of a company with a similar approach, relying on sales made by mail, telephone, and their website.

Step-by-step explanation:

The best sales process for Whiz-Bang Toy Company would be emphasis on both personal selling and customized e-commerce. By closely cooperating with key customers and helping them solve problems, Whiz-Bang can build strong relationships. Regular interaction through sharing orders, invoices, product information, and price changes can be facilitated through customized e-commerce, allowing for a personalized experience.

An example of a company that uses a similar approach is L.L. Bean. They have very few physical stores and rely on sales made by mail, telephone, and their website. This kind of sales process requires addressing the problem of imperfect information, as customers cannot see and touch the products. L.L. Bean overcomes this challenge by offering a combination of a money-back guarantee and a reputation for quality.