Final answer:
Up to half or more of customers might choose not to return to a business after a negative experience, with estimates commonly around 50% to 75%. Specific percentages can vary based on factors such as industry, the severity of the experience, and company response. So the correct answer is option C OR D.
Step-by-step explanation:
The question asks about the percentage of people who say they will never do business with a company again after one negative experience. While the provided reference information does not directly answer this question, research in customer behavior and satisfaction generally indicates a significant number of consumers are likely to avoid future engagements with a business after a bad experience.
This figure can vary depending on the study, but options C. 50% and D. 75% are common estimates in customer service and satisfaction surveys, suggesting that up to half or more of customers might choose not to return to a business after a negative experience.
To find more accurate or specific data, one would typically look at studies or surveys conducted by customer experience research firms or consumer behavior reports. It's important to note that factors like the severity of the experience, the industry, and how the company handles the situation can significantly influence this percentage.