Final answer:
If Tom decides to form a new division for marketing in China, he is likely to implement a geographic structure. By doing so, Global Products can have a dedicated team in China that understands the market and effectively targets Chinese consumers.
Step-by-step explanation:
If Tom, the president of Global Products, decides to form a new division for marketing in China, he is likely to implement a geographic structure. A geographic structure organizes a company based on location, creating divisions or departments for each geographical area where the company operates.
In this case, forming a new division for marketing in China suggests that the company wants to focus on the Chinese market and adapt its marketing strategies to the local context. By implementing a geographic structure, Global Products can have a dedicated team in China that understands the unique market conditions, preferences, and culture, allowing the company to effectively target Chinese consumers.
This decision aligns with the trend mentioned in the provided reference. Many clothing corporations have relocated their factories to China due to lower labor costs. By having a division specifically for marketing in China, Global Products can tap into the growing market and potentially benefit from the manufacturing shift to China.