Final answer:
The factor that is analyzed in Phase 2 of the international planning process is marketplace factors.
Step-by-step explanation:
In Phase 2 of the international planning process, the factor that is analyzed is marketplace factors.
Marketplace factors refer to the characteristics and conditions of a specific market that can influence the success and viability of a product or service. These factors include aspects such as consumer behavior, competition, pricing, distribution channels, and cultural considerations.
By analyzing marketplace factors in Phase 2, organizations can gain a better understanding of the opportunities and challenges they may face when entering or expanding into international markets.