Question

Aquin, a cell phone manufacturer, has released a new model of smartphones. The smartphones have been designed in such a way that they offer excellent performance in the first few months, but develop technical issues after a certain period. Thus, the customers are bound to repurchase a new phone within a short period. In this scenario, Aquin's strategy is an example of _____.

a. modular function deployment
b. planned obsolescence
c. crash simulation
d. whistle-blowing

Answer 1

Planned obsolescence is the practice of intentionally making products obsolete or unusable after a certain period. It involves designing products with limited lifespans or incorporating flaws that lead to technical issues. This strategy is used to encourage customers to repurchase new products.

Step-by-step explanation:

Planned obsolescence is the business practice of planning for a product to be obsolete or unusable from the time it is created. It involves manufacturing products with a limited lifespan or intentionally incorporating design flaws that lead to technical issues after a certain period. This strategy compels customers to repurchase new products within a short time frame.