Question

Unisys Corporation's international marketing research calls for collecting and assessing various types of information. Which of the following types of information is Unisys Corporation most likely to be interested in if it conducts a general noneconomic review of conditions affecting the division's business, such as ecology and leisure time?

A. Monetary and demographic data
B. Cultural, sociological, and political climate
C. Overview of market conditions
D. Summary of the technological environment
E. Competitive situation

Answer 1

Unisys Corporation, in a noneconomic review of conditions like ecology and leisure time, would focus on the cultural, sociological, and political climate to understand social influences on consumer behavior and regulation.

Step-by-step explanation:

If Unisys Corporation is conducting a general noneconomic review of conditions affecting the division's business, such as ecology and leisure time, they are most likely to be interested in cultural, sociological, and political climate. This type of information goes beyond the economic and demographic data and encompasses a broader understanding of the social environment in which the business operates. Such information could include the cultural norms and values, societal trends like leisure activities and ecological awareness which influence consumer behavior, and political factors that may impact regulation and corporate responsibility.

By understanding these noneconomic factors, Unisys Corporation can better predict and adapt to changes in consumer preferences and regulatory environments, which are critical for strategic planning and international marketing efforts.