84.9k views
5 votes
Which of the following has become the primary vehicle for business-to-business promotion and selling in many foreign countries?

a. Trade shows.
b. In-office visits by sales teams.
c. TV advertising.
d. Local radio advertising.
e. Transit media.

1 Answer

6 votes

Final answer:

Trade shows have become the primary vehicle for business-to-business promotion and selling in many foreign countries. They provide a central platform for networking and displaying services and have grown in importance due to reduced trade barriers and enhanced communication technologies.

Step-by-step explanation:

The primary vehicle for business-to-business promotion and selling in many foreign countries has become trade shows. Trade shows offer a unique platform for companies to directly engage with their industry peers, showcase their products and services, and build vital relationships in their respective fields. Unlike in-office visits by sales teams, trade shows provide a collective venue for multiple businesses to interact, making them a more efficient option for B2B networking.

In today's global market, reductions in tariffs, quotas, and other trade barriers, accompanied by advances in transportation and communication media, have significantly enhanced international trade. This has made trade shows even more important for businesses looking to expand their reach. Moreover, the advancements in telecommunications have facilitated the management of long-distance economic relationships, which are often initiated and nurtured through trade show interactions.

Therefore, option a, Trade shows, is the correct answer to which method has become the primary vehicle for business-to-business promotion and selling in many foreign countries.

User Belky
by
8.4k points