Question

The text describes four kinds of company-agency-customer relationships that might be used to bridge the cultural barrier that is present in most international marketing research. In which model do cultural and organizational barriers cross simultaneously, thus maximizing chances for miscommunication?

Answer 1

In international marketing research, the simultaneous crossing of cultural and organizational barriers maximizes miscommunication risks, necessitating clear communication and cultural awareness strategies.

Step-by-step explanation:

In the context of international marketing research, the model where cultural and organizational barriers cross simultaneously, thus maximizing chances for miscommunication, is often described as a complex intercultural collaboration. In such settings, cultural differences in communication, such as preferences for directness or indirectness, coupled with organizational norms that may be specific to each company, can significantly increase the risk of misunderstandings.

It is crucial in these scenarios to foster cultural awareness within rhetorical situations and to define communication modes and expectations clearly to minimize the potential for confusion. This approach entails a deep understanding of both material and nonmaterial culture, the diffusion of cultures, global cultural flows as well as the development of interorganizational and interpersonal relationships.