Question

In the television program Mad Men, many characters smoked Lucy Strike cigarettes, boosting its sales. But cigarette smoking in movies and TV has been criticized in the U.S. This practice of using a brand name product in a TV program is called___________.

Answer 1

Product placement is the practice of using brand name products in TV programs to gain exposure and potentially influence consumer behavior.

Step-by-step explanation:

The practice of using a brand name product in a TV program is called product placement. Product placement is a form of advertising where specific products or brands are featured prominently in movies, television shows, or other media. By including a product in a TV program, a brand can gain exposure and potentially influence consumer behavior.

In the television program Mad Men, the characters smoking Lucy Strike cigarettes can be seen as an example of product placement. The show's portrayal of characters smoking the brand may have boosted the sales of Lucy Strike cigarettes, as viewers were exposed to the product and its association with the characters on the show.