Final answer:
Sales promotion devices supplementing advertising and personal selling include coupons, discounts, rebates, contests, free samples, loyalty programs, and sponsored events, all targeting either immediate sales boost or long-term loyalty.
Step-by-step explanation:
The various sales promotion devices designed to supplement advertising and personal selling in the promotional mix include coupons, discounts, rebates, contests, free samples, loyalty programs, point-of-purchase materials, trade shows, and sponsored events. These tools are aimed at stimulating immediate sales or enhancing long-term customer loyalty.
Coupons offer customers savings on a purchase and can entice them to try new products. Discounts have a similar immediate impact on sales by reducing the price consumers pay. Rebates are cash-back offers that consumers receive post-purchase, which can also drive sales.
Contests and sweepstakes generate excitement and engagement among consumers, often increasing product visibility and attracting new customers. Free samples allow consumers to experience a product firsthand and can lead to increased sales. Loyalty programs reward customers for repeated purchases, building brand fidelity.
Point-of-purchase materials, such as display stands or signage, catch the eye of the shopper at the retail location, while trade shows provide opportunities for businesses to demonstrate their products to industry professionals and generate leads. Sponsored events raise brand awareness in a community or targeted demographic as the brand is associated with the event's theme or cause.