Final answer:
The statement is False. Geocentric pricing involves setting prices that consider both global standardization and local market conditions, hence subsidiaries do have some flexibility to adjust prices based on local factors within a global pricing framework.
Step-by-step explanation:
The statement, "A company using geocentric pricing neither fixes a single price worldwide, nor allows subsidiaries or local distributors to make independent pricing decisions," is False. Geocentric pricing is a pricing strategy where a balance is struck between setting a global standardized price and adapting to local market conditions. With this approach, prices are set that take into consideration both global market considerations and significant cost factors that may affect local pricing, such as local taxes, cost of living, market conditions, and competitive pricing landscapes.
Under the geocentric pricing model, subsidiaries are given some level of flexibility to adjust prices but within the framework of the pricing strategy laid out by the parent company. This strategy aims to optimize prices on a worldwide scale while still acknowledging that markets are not uniform and adjustments are sometimes necessary to remain competitive locally.