Final answer:
Surge International sees pricing as an instrumental strategy or tactical tool to achieve its business goals, taking a proactive approach rather than following the market-oriented pricing strategy.
Step-by-step explanation:
Surge International prefers to set its own prices rather than follow the prices prevailing in the market to achieve specific goals. This implies that Surge International views pricing as an instrumental strategy or tactical tool in achieving its business objectives. Unlike companies that adopt a market-oriented pricing strategy where prices are dictated by the forces of supply and demand, Surge International takes a proactive approach, utilizing pricing as a means to differentiate itself, target market segments, or achieve other strategic aims such as market penetration or product positioning.