Final answer:
In a suggestive selling training program, techniques involving pressure, unrealistic claims, or dishonesty are not recommended. Building trust and understanding customer needs is essential. Pressure tactics are particularly discouraged as they can damage customer relationships.
Step-by-step explanation:
In a suggestive selling training program, techniques that involve pressuring the customer, making unrealistic claims, or being dishonest about product benefits are not recommended. Instead, the focus should be on the following: understanding customer needs, providing relevant information, and making appropriate suggestions that add value to the customer's purchase experience. It's important to prioritize building customer trust and satisfaction as opposed to achieving short-term sales increases at the expense of long-term customer relationships.
The correct approach involves active listening, empathy, and a thorough knowledge of the products or services being offered so that any suggestions made truly serve the customer's interests. Using pressure tactics or making unfounded claims can undermine the customer's trust and are likely to lead to negative experiences, which can be detrimental to the business in the long run.