Question

Nike produces only a small portion of its output in China, but when the firm refers to China as a "two-billion-foot market," it is referring to the fact that:

A) the Chinese do not wear shoes.
B) the Chinese shoe market is very competitive.
C) China can develop its own shoe market.
D) it will take a long time for China to develop future market.
E) China is a potential future market.

Answer 1

Nike refers to China as a "two-billion-foot market" because it recognizes the potential of the Chinese shoe market.

Step-by-step explanation:

Nike's reference to China as a "two-billion-foot market" means that China is a potential future market. While Nike only produces a small portion of its output in China, it recognizes the significant size and potential of the Chinese shoe market. With a population of over two billion people, China represents a vast consumer base that Nike could tap into in the future.