Question

The Harry Johnson Tractor Company has just completed a marketing plan for entering South Africa. Included in this plan are budgets, and sales and profit expectations. Which of the following phases of the international planning process has the Harry Johnson Tractor Company just completed?

a) Market Analysis
b) Product Development
c) Distribution Strategy
d) Implementation

Answer 1

The Harry Johnson Tractor Company has completed the 'Implementation' phase of the international planning process, focusing on executing its marketing strategies and setting sales and profit projections in South Africa.

Step-by-step explanation:

The Harry Johnson Tractor Company has just completed the 'Implementation' phase of the international planning process. This phase involves putting the marketing plan into action, which encompasses the preparation of budgets, and setting sales and profit expectations. By completing this step, they have moved beyond the initial stages, such as Market Analysis, Product Development, and Distribution Strategy, and are now ready to execute the plan in South Africa.