Final answer:
For effective selling in foreign markets, a multinational company should primarily employ local nationals as they have a better grasp of cultural nuances and established networks, which are critical for navigating and connecting with the local market.
Step-by-step explanation:
The question seeks to identify the most effective composition of a sales force for a multinational company based in the U.S. that is aiming to sell a new high-technology product in foreign markets. The best option among the choices provided would be 'A. local nationals.' This is because local nationals have a better understanding of the cultural nuances, business practices, and consumer behaviors in their home countries. They are also more likely to have established networks and relationships that can be leveraged for effective selling. Utilizing local nationals can help in overcoming language barriers and facilitating smoother communication with potential customers.
By contrast, American expatriates may not have the same level of local insight and may face higher costs due to relocation. College recruits might lack the necessary experience and understanding of the local market, whereas temporary personnel may not be as committed to the company's long-term success. Veterans, unless they have specific knowledge and connections in the target market, might not be the optimal choice for selling high-technology products in a foreign market.
Therefore, for a multinational company to succeed in foreign markets, it is imperative that they build a sales force that can connect with local consumers and navigate the complexities of the market. Local nationals are likely to be the most effective members of a sales force under these circumstances.